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The Fifth Strategy: Cheat Preemptively

THE FIFTH STRATEGY: CHEAT PREEMPTIVELY

“Losers react, leaders anticipate.”

 —Tony Robbins

Creating Business MagicScene: Recall the story of Max Malini, told in the introduction. It really happened. Back in the 1920s, Malini, a world-famous magician especially renowned for his “spontaneous” close-up magic, stunned a U.S. senator, who asked him, at a formal dinner party, to “do a trick.”

Protesting that he is completely unprepared, Malini at last gives in to the repeated entreaties of the senator and his entourage. He asks if anyone happens to have a deck of cards. No one does, of course, but—fortunately—the magician carries a deck. He withdraws it from his pocket, shuffles it, then “forces” a card on the senator’s wife. When Malini then asks her to return it to the deck, the card turns up missing. Visibly annoyed, Malini half apologizes. “This is very unusual,” he protests.

Then he asks if anyone is carrying a knife. Of course not. Fortunately, however, Malini has one. Brandishing it toward the senator, he begs his indulgence while he deftly cuts through the astonished man’s tuxedo jacket and down to the silken lining where he finds … the very card!

In all of Washington—in all the universe—how could this particular card turn up in this particular jacket worn by this particular man?

Over the course of the preceding two years, Max Malini had systematically bribed a well- known Washington tailor to sew a certain playing card into the suit and tux jackets of several senators. When one of them at long last happens to request the “spontaneous” performance of a miracle of magic, Malini is 100 percent prepared.

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–Team DMG Global